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CENTRIC PARTS WINS TWO AIA AWARDS at 2013 AAPEX SHOW
Company recognized for Best Performance Product and Best Marketing Campaign 2013
(Las Vegas, Nevada - November 5, 2013) The Auto International Association (AIA), which promotes trade in automotive products between the international automotive community and the North American aftermarket has selected the StopTech Touring Big Brake Kit for the 2006-2013 Volkswagen GTI as Best Import Performance Product for 2013. The award was presented during the opening day of the industry’s annual AAPEX show in Las Vegas, where Centric was also recognized by AIA for Best Marketing Campaign for its 2013 Centric Parts educational video and print ad campaign.
Left to right – Centric Parts Mike Musso, AIA Vice Chairman Thomas Beer, Centric Parts Dan Lelchuk
The StopTech Touring Big Brake Kit (BBK) was recognized for bringing high performance braking to a whole new market sector. It includes the same ultra-stiff patented StopTech calipers, StopTech Street Performance Brake Pads and StopTech Stainless Steel Brake Lines as the StopTech Performance BBK, and adds 1-piece StopTech Sport Rotors, which offer greatly increased performance over stock rotors. With the inclusion of larger diameter 1-piece StopTech Sport Rotors, the Touring BBK also offers a more affordable high performance braking option for more moderately priced sports car and sporty car platforms – in this case the popular VW GTI.
The 2013 Centric Parts ad campaign singled out by AIA features educational print ads that explain some common brake issues, and how Centric Parts products are best suited to solve those problems. The accompanying videos tell the story of Centric’s massive research and development program and how this results in the best brake components in the market. The three installments include dedicated ads for Rotors, Calipers and Pads and can be viewed by visiting http://www.centricparts.com/news-media/centric-ads .
In awarding the trophies, AIA’s Martin Gold noted Centric’s multiple wins over the years and that the wins have covered a wide range of categories, “This company is consistently providing support for AIA and these awards, and they always stand out in whatever category they enter.”
The Centric Parts family has earned several product awards from AIA since its founding in 2000, as well as awards for best website, best catalog and personal awards for both Dino Crescentini, CEO of Centric Parts, and Centric Parts President Dan Lelchuk.
About Centric Parts®
Centric Parts ® is a leading manufacturer and supplier of aftermarket brake components and systems for cars, work duty vehicles and performance vehicles under the Centric ® , C-TEK ® , Posi Quiet ® and StopTech ® labels. Centric continually innovates significant improvements to brake technology for the street and track, having earned four patents along the way. The company was founded in 2000 in Southern California and has enjoyed solid growth every year since. Originally focusing on replacement parts for everyday use, Centric parts has aggressively expanded into the performance market by acquiring StopTech in 2006 and Power Slot in 2007. Today the company operates multiple warehouse and manufacturing facilities totaling over half-a-million square feet and employing over 500 workers.