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Centric Parts Opens Chassis Center of Excellence in Michigan
Industry, Calif. (October 30, 2014) Centric Parts, North America’s leading manufacturer and supplier of aftermarket brake, clutch and chassis components, has today announced the opening of the Chassis Center of Excellence at the company’s newest 16,000 square foot facility in Madison Heights, Michigan. The Center will allow Centric to consolidate and expand its chassis research and development programs under one roof, combining Centric personnel with the experienced team of chassis specialists and engineers from its Qualis Automotive division.
The new Center of Excellence will house an extensive reference library of OE and competitive chassis components, and will allow in-house testing of chassis parts by the expanded engineering team. This will further enhance Centric’s ability to be first to market with new part numbers and will allow the company to research, develop and test possible product improvements much more rapidly in-house.
“We have been a major participant in the suspension category for over 10 years,” said Paul Stewart, Executive Vice President of Sales & Marketing, “so we are excited to be opening our Chassis Center of Excellence as it will allow us to bring our industry-leading support and coverage to entirely new levels for our customers. As with the brake category, our goal is to provide our customers with the best value, enabling them to grow sales and profits.”
Besides the Chassis Center of Excellence, the new facility will also house Qualis accounting, category management, cataloging and engineering, which are relocating from the company’s Troy facility. The strategically located Madison Heights location also facilitates distribution of certain OE StopTech parts due to its proximity to the well-established Southern Michigan automotive sector.
The just announced Centric Parts chassis program will build on the existing program at Qualis Automotive, which has been an industry leader since 2003. The new Centric Parts chassis program currently includes over 8,500 Centric Premium SKUs, as well as nearly 2,000 C-TEK standard chassis components, which will be available for purchase starting in November of this year.
For more information on the full line of Centric Parts brake, chassis and clutch components and systems, visit www.centricparts.com or call 800-758-3004.
About Centric Parts ®
Centric Parts ® is North America’s leading manufacturer and supplier of aftermarket brake and chassis components for passenger vehicles, light and medium duty trucks, fleet vehicles, high performance vehicles and race cars under the Centric ®, C-TEK ®, Posi Quiet ®, Fleet Performance and StopTech ® labels. Through its StopTech and Qualis Automotive divisions, Centric also supplies components and systems to dozens of OEM and private label customers. With an unparalleled level of research and development in North America, Centric leads the industry in brake and chassis technology innovation, having earned several patents and dozens of industry accolades along the way. The company has enjoyed solid annual growth since being founded in 2000, and now operates multiple nationwide facilities encompassing over one million square feet of office, warehouse and manufacturing space.