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Centric Parts Hires Industry Veteran Don Orrell to Bolster Medium Duty Program
( Industry, Calif. - September 10, 2013) Centric Parts, North America’s leading manufacturer and supplier of aftermarket brake components and systems for import and domestic cars and trucks in all driving conditions, has hired Don Orrell to the newly created position of Director of Sales and Marketing, Medium Duty. Orrell immediately assumes responsibility for Centric’s Medium Duty Program.
“Centric is thrilled to have Don joining the team,” said Centric Parts President, Dan Lelchuk. “He brings with him a wealth of knowledge and vast experience in the medium and heavy duty market. We are confident that he will make an immediate impact in our medium duty program through sales and marketing, as well as product development. Few people know the medium and heavy duty market like he does and his overall knowledge of the aftermarket industry will be a huge benefit to all of our Centric Parts brands.”
“Centric has always had an outstanding reputation for quality products, outstanding customer service, technical support and R&D,” said Orrell. “I am looking forward to expanding their reach into the medium duty market while continuing that incredible record of excellence.”
With degrees from Rutgers University, University of North Carolina – Charlotte and Case Western Reserve University, Don Orrell comes to Centric Parts with more than 25 years of global experience in the automotive / heavy duty commercial vehicle aftermarket. With over seven years of experience in auto parts retail and another 18 years of experience as a medium and heavy duty manufacturer’s representative, Orrell was responsible for managing over $60 MIL in sales and for contributing several major innovations to the industry while with Bendix Commercial Vehicle Systems.
Orrell was a Drive for Distinction Finalist in 2006, part of the Strategic Leadership Program in 2006, a member of the President’s Club in 2004, and participated in the Management Development Program in 1998. He also earned his Six Sigma Green Belt Certification in 2000 and ASE Certification in Air Brakes in 2002.
About Centric Parts®
Centric Parts ® is a leading manufacturer and supplier of aftermarket brake components and systems for cars, work duty vehicles and performance vehicles under the Centric ® , C-TEK ® , Posi Quiet ® and StopTech ® labels. Centric continually innovates significant improvements to brake technology for the street and track, having earned four patents along the way. The company was founded in 2000 in Southern California and has enjoyed solid growth every year since. Originally focusing on replacement parts for everyday use, Centric parts has aggressively expanded into the performance market by acquiring StopTech in 2006 and Power Slot in 2007. Today the company operates multiple warehouse and manufacturing facilities totaling over half-a-million square feet and employing over 500 workers.