Centric Parts Debuts New Sales Training Tools

February 16, 2017

Centric Parts Debuts New Sales Training Tools

(Industry, Calif. – March 19, 2015) - Centric Parts ®, North America’s leading manufacturer and supplier of aftermarket brake and chassis components for domestic and import vehicles in every driving condition, today announced a significant expansion of its training program. Centric’s newest educational tools include unparalleled online and print resources designed to provide expert-level information about brake systems, the brake manufacturing process, brake theory and technical issues as well as an in-depth look at Centric’s growing product range with installation tips, features and benefits and product decision trees.

Sales people and technicians throughout the Centric and StopTech distribution chain will have access to the program, which provides comprehensive brake systems knowledge through unsurpassed technical instruction in manufacturing materials and processes, brake system theory and terminology, and common brake myths and installation tips to prevent comebacks and rework.

The flexible and customizable Centric training program allows Centric and StopTech distributors, dealers, salespeople and technicians to conveniently train nationwide via easy-to-use and entertaining online modules ( or through clinics that utilize an in-depth 48-page printed training book that features unmatched documentation of brake manufacturing, testing and technical issues, as well as the most complete brake system glossary offered anywhere.

“Clear, consistent and comprehensive brake system knowledge is our goal,” stated Centric President and CEO, Dan Lelchuk, “The best way to serve our end users is to educate sales people and technicians about the entire brake system – to create brake systems experts who truly understand their needs and know which products are best for their unique situation.”

“We know what a difference our dealers, distributors, wholesalers, counterpeople and techs make in representing our products to our customers,” said Mark Cornwell, Vice President of Performance Sales and Marketing at Centric Parts. “An educated customer can clearly see what sets Centric and StopTech apart, helping them make an informed decision for all of their braking needs.”

The in-depth training covers:

Technical Knowledge - Common Brake Myths, Brake Terminology and Installation Tips

Research & Development - Tracking, Cataloging, Engineering, Manufacturing and Testing

Product Features/Benefits - Friction, Rotors/Drums, Calipers, Hydraulics, Hubs, Bearings, Seals, Suspension & Steering

Centric Programs – Medium Duty, Fleet Performance, StopTech High Performance and Racing

Decision Tree - Best product mix for any given vehicle and driver profile

Contact your Centric or StopTech representative to enroll in the program. For more information about the entire range of Centric and StopTech products, visit

About Centric Parts ®

Centric Parts ® is North America’s leading manufacturer and supplier of aftermarket brake and chassis components for passenger vehicles, light and medium duty trucks, fleet vehicles, high performance vehicles and race cars under the Centric ®, C-TEK ®, Posi Quiet ®, Fleet Performance and StopTech ® labels. Through its StopTech and Qualis Automotive divisions, Centric also supplies components and systems to dozens of OEM and private label customers. With an unparalleled level of research and development in North America, Centric leads the industry in brake and chassis technology innovation, having earned several patents and dozens of industry accolades along the way. The company has enjoyed solid annual growth since being founded in 2000, and now operates multiple nationwide facilities encompassing over one million square feet of office, warehouse and manufacturing space.

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